The iTaalk Foundation provides iPads to children with autism to help them learn to communicate and connect with others. While some worry technology is making children more antisocial, for children with autism, it doesn’t jeopardize childhood, it helps them unlock it.
One Show Young Ones Merit, Print
One Show Young Ones Merit, Integrated
ADDY Student Silver, Print
ADDY Student Bronze, Integrated
Point of Purchase
iTaalk takes over Apple stores, where each device features a child with the Slide to Unlock bar. When a customer unlocks a device, a message appears.
Social
Facebook users apply the Slide to Unlock bar to their faces to create awareness and show support. For every 1,000 people who apply the Slide to Unlock bar, iTaalk donates an iPad to a child with autism.
Guerrilla
Slide to Unlock stickers are placed on murals and street art that feature children.
